This week in Alimay Sports, we have started our new promotions of putting out exciting new cycling deals for our customers in the UK and Ireland. Each offer is going to focus on simplicity and clear value, as opposed to an increasing amount of complex and minimal sales for cyclists in the UK. Bike Components and Cycling Accessories are going to be the focus of every cycling offer that we put together. Like the first offer that has been launched in the cycling store – buy a pair of Polaris Omnium Bib Cycling Shorts and get 2 Continental Ultra Race Cycling Tyres free! So the current cycling offer gives UK cyclists a chance to get a new pair of cycling shorts, which I guess can fall into the cycling clothing category. Then with that you get a free pair of Continental Ultra Race Tyres, which are in the bicycle components category.
We’re doing the same thing with all of the cycling products
in our cycling store, because we are building a convenience cycling store
rather than a megastore with items that you may have no interest in. Instead we
are building our cycling store to keep stock of the items you buy regularly and
in need for riding your bike. This allows us to manage our pricing and give you
the best price possible, all the while still giving you the fastest and most
convenient delivery times in the UK. By doing this, we aim to make it a cycling
store that you can browse easily without being overcome by bicycle items that
aren’t relevant to you.
So while we’re only in the early stages of building a
product mix that is matched perfectly to the need of UK cyclists, we feel that
we can achieve it, and when we do – we then build on the cycling offers that
are available to you. In the end, hopefully within 1 year, we will be in a
better position so you can find everything you need on our cycling store, and
you enjoy the experience of browsing our cycling store, and can do so know that
you can rely on us to deliver every order within 2 days everywhere in the UK.
Once we’ve reached that point, then we are going to start to offer very narrow
lines of the best in class products in the higher price brackets.
We want to do this by building close partnerships with the
brands we feel are making the best cycling components in their class. We’ve
already started this process with some brands on the higher price range bicycle
stuff, but we want to get our lower price range necessities nailed down first,
and then move on. So until we reach that point, it will be another post as to
how we are coming along in partnering with the best brands on things like
bicycles, power meters, wheels, and other expensive items that you don’t change
as regular as your tyres or clothes.
We don’t want to blur the lines for cyclists with small
discounts on selected products, but with a lot of restrictions on what can and
can’t be bought. This is really what is setting the standard for the offers we
are going to run really simple offers for cyclists in the UK, with bike
components that cyclists want and not just what we want to sell in our online
cycling store.
